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Collaborating with Dario Mutter and Bram van den Berg I developed a working gear for creative producers, reminiscend of sportswear but covered in motivational words and sentences apllicable to our field, "creative production". We were interested in the surge of popularity of semi-athletic streetwear also amongst graphic designers, who mostly don’t have to perform physically but in fact creatively. The editorial we shot focussed on the parallels and the paradox of working hard with modern technology whilst moving only minimally and the resulting fatigue.
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